Brief:
After the success of the Motohunter game in 2014, which rallied Malaysian support behind Hafiz Sharin and Ramdan Rosli, PETRONAS Motorsports once again ignited the passion of Motohunters by commissioning McCann Malaysia for the sequel.
Solution:
Similar to the previous year's objective, PETRONAS Motorsports aimed to unite Malaysians in support of their local racers through gaming. With an expanded team, increased budget, and boosted confidence, Motohunter 2.0 was born. We even produced a promotional video to build excitement!
Motohunter 2.0 features updated graphics, all-new maps, larger power-ups and challenges, and is playable on a standalone website.
Agency: McCann Kuala Lumpur
Executive Creative Director: Richard Irvine
Creative Directors: Faizal Reza, Oon Hoong Yeoh
Creative Group Head: Marc Roset
Art Director: Tengku Shariar
Art Director: Tengku Shariar
Technology Director: Toby Thurston
Copywriter: Amin Sharipuddin
Brand Management: Hisham Noh
Brand Management: Hisham Noh
